February 11, 1997 General Mills, the makers of…

February 11, 1997

General Mills, the makers of Wheaties, unveils three new Jackie Robinson cereal boxes to be sold in stores nationwide. The Dodgers’ Hall of Fame infielder will be the first athlete to be honored on all three varieties of Wheaties: Original Wheaties, Honey Frosted Wheaties, and Crispy Wheaties ‘n’ Raisins.